Packaging remains an important part of a business’s marketing plan and according to MarketingProfs one third of the customer’s decision making is based on the packaging. When it comes to packaging designs, people do judge a book by its cover which is why it is important for packaging to provide a reflection the brand image of products and also stand out among competitors so the consumer has no choice but to buy them.
Millennials may be considered the world’s most powerful consumers which is why it is essential that your product packaging be attractive enough for your consumers to buy your product amidst the many product in the aisle. Understanding the importance of an attractive outlook, Packaging companies in Dubai have been helping companies not only with packaging but with their supportive design services too.
First things first, minimalism is in and millennials are all for it. Minimalist designs are not just about black and white. Neat and clean layouts, proper use of white space and a sense of symmetry in u=your designs. At the same time, bright, contrasting colors, unique typography and textures are also great features to use in your designs if millennials are who you’re trying to attract!
Although in the past designers were all about subtle colors. However considering the increased use of social media sites and the bright colored logos and color schemes, companies are now turning towards brighter colours to design their minimalist logos and to make their products stand out on market shelves.
If the present trends are anything to go by, millennials are all about fonts that are unique and stand out. Use unique fonts when designing packaging for products and allow your packaging to stand out amidst all the other products on the shelf!
Ensure that all the information aspects of your design is prominent, clear as it can be. Since millennials are all about gathering information with speed and ease, in extracting information, communication and when purchasing which is why your packaging should be all of that if it wants to land in your prospective client’s wish list or cart!
Millennials are used to liking pictures on social media. One important fact about these pictures is that they are telling a story which is why it is important that the images you use in product packaging (if any) should be conveying a story.
Opt for real content that promotes why you’re doing what you’re doing, the "what" may be in front of the consumer which is why they need an insight into the why of the whole effort.
According to statistics 32% of marketers find visual imagery the most important part of their business. These stats are not irrelevant when it comes to packaging. /your customers are looking for visual information because they’re short of time! And because they’re processed 60,000 times faster than textual information.
In a world where Millennials make up about a quarter of the world’s population, catering to the needs and the requirements of millennials remains an essential part of a business. Which is why companies need to consider how they will be able to target millennials with their packaging.
When designing packaging for your products, keeping millennials in the hindsight, consider the tips mentioned above. To transform your designs into reality, opt for expert packaging companies which not only provide unique packaging for your unique product, but offer design services if you need help with your designs!
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